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Electronic sell-through (EST) is a method of media distribution whereby consumers pay a one-time fee to download a media file for storage on a hard drive.〔Raugust, Karen. "Turning Digital into Dollars." Book Reviews, Bestselling Books & Publishing Business News | Publishers Weekly. Publishers Weekly, 7 Mar. 2011. Web. 29 Mar. 2011. ==Film and television== The film and television industry's $18.8 billion home entertainment market consists of rental and sell-through segments, the latter of which includes the electronic sell-through of digital content.〔()〕 In 2010, EST generated $683 million of total home entertainment revenues,〔Prange, Stephanie. "Digital: The New Frontier." Home Media Magazine | Covering DVD News, Blu-ray, High-def and Electronic Sellthrough for Hollywood, Studios and Retailers. Home Media Magazine, 28 Mar. 2011. Web. 29 Mar. 2011. In 2010, Apple's iTunes Store accounted for three quarters of the U.S. EST business.〔Amel, Arash. "Apple ITunes Remains Dominant in U.S. Online Movies in 2010, Despite Competitors’ Inroads." ISuppli Market Intelligence. IHS, Inc., 7 Feb. 2011. Web. 29 Mar. 2011. A number of industry trends indicate the future expansion of EST's share of digital distribution revenues. David Bishop, worldwide president of Sony Pictures Home Entertainment, describes the following outlook: :“With the launch of UltraViolet (the cloud-based digital copy locker system) establishing a common digital distribution platform later this year, prices potentially coming down on digital sales, more marketing devoted to digital sellthrough, and studios adding more value to the sellthrough product by making HD available and building in smarter extra features, we see the balance tilting even more toward owning and collecting digital movies.”〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Electronic sell-through」の詳細全文を読む スポンサード リンク
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